Thorntons’ | Centenary branding
The project
Britain’s favourite chocolatier, Thorntons, are celebrating their 100th birthday in 2011; and to celebrate, we worked alongside their in-house team to conceptualise and design a ‘fantastical’ theme which could be carried across a suite of delightful centenary-branded materials.
The branding centres around charming and intricate illustrations by Johanna Basford, whose “inky black and white wonderland” has adorned the Edinburgh Fringe festival programme, the iconic canvas fabric of Converse shoes and even the pages of Vogue.
It started with a detailed brief from Thorntons and a brainstorm, where we came up with a number of possible creative routes. This fantastical execution needed to be flexible enough to be applied across any size or shape – from tiny badges to huge pieces of 3D point-of-sale. The resulting work has been applied to all manner of items by Thorntons’ in-house design team – see it now in a store near you!
