Riders for Health | Brochures + exhibition materials
The project
If you think it's a pain getting through the rush hour traffic to see your doctor, spare a thought for the people in the remote villages of sub-Saharan Africa.
It's impossible for these people to travel vast distances across rough terrain. So Riders for Health (Riders) have turned it on it's head by providing and maintaining motorbikes and vehicles for health workers. With Riders sorting out their transport needs, health workers can see six times more people than they could before – many in previously unserved communities. This translates into some staggering results, for example in Zimbabwe, 225,000 extra people were visited by health care workers in 2010 thanks to motorcycles provided by Riders.
But the charity sector is just as competitive as any other, so Purple Circle's Global HQ has produced a suite of materials specifically for use in different African countries. Riders have to actively sell their services in Africa, so we've taken the Riders message and brought it to life with benefit-led copy, clean design, tactile materials and the use of a special hexachrome orange to ensure that a Riders presence is never overlooked.
