Nottingham City Council | Brand identity + guidelines
The project
This combination of consistent messaging and flexible design makes it a powerful, highly-recognised and long-lasting identity for the city of Nottingham.
Strong adjectives – ‘safe’, ‘clean’, ‘proud’ and ‘ambitious’ (all lifted directly from extensive research with both residents and council workers) – sit at the centre of every communication.
Twelve identifiers (like headline styles, arrows and cut-off corners) are mixed in various degrees to project a friendly, accessible and straight-talking image of Nottingham City Council.
