Waste in School Education | Branding + campaign
The Project
Introducing 'Mr R' – the latest feathered friend to join the Purple Circle team. He’s a very special hand-made mascot, lovingly put together by Johanna, using recycled clothing, plastic lids, buttons and felt. Mr R was born when Nottingham City Council’s Recycling team asked us to create a campaign which could be used in Nottingham schools to promote their 'Waste In School Education' (WISE) drive – the key messages being ‘reduce, reuse, repair and recycle’.
The campaign, headed up by Mr R, uses a collage of different materials laid over different paper stocks to create a reused, hand-crafted look. This look and feel has been carried over school certificates printed on the back of used cereal packets, on school posters and flyers, badges and a 12-foot interactive game, where children have to place cut-out felt objects (shaped like bottles, tins, etc) on a ‘scale’ based on how long they think it’ll take to rot.
