The Hoods | Identity
The project
Designing the identity for Nottingham’s one and only basketball team was always going to be an interesting affair. We worked with the client to create a memorable, relevant name and logo that would reflect Nottingham’s historic associations and present-day culture (as well as that of the sport itself).
With its unique, graffiti-come-medieval typography, ‘The Hoods’ does just that – as both a name and a logo. In keeping with many of the most famous and distinctive sports logos, the ‘H’ can be used on its own as a subtle yet confident device – perfect for branding items such as baseball caps or T-shirts.
To say we and the Hoods coach were delighted with the result would be an understatement; indeed, so committed is Lee to his teams and their future in Nottingham that he’s had the Hoods logo tattooed onto his arm. Don’t believe us? Click on the video to the left to see the proof.
