BeWILDerwood | Branding
.jpg "BeWILDerwood book series, written by Tom Blofeld and designed by Purple Circle Design + Digital")
The Project
Undoubtedly Purple Circle’s flagship branding project – albeit 130 miles from our Nottingham HQ.
BeWILDerwood was the very epitome of ground-up branding. It started with an overgrown swamp in Norfolk, belonging to land-rich, cash-poor Tom Blofeld. We worked with him to conceptualise, define, position, brand and design the attraction now deemed one of the 50 most fabulous things to do in the world by The Observer.
The target was 60,000 visitors in year one. The first week already saw 15,000 visitors leaping, swinging, sliding and laughing their way through Bewilderwood.
After just 14 weeks, it had welcomed over 110,000 visitors. Today, it continues to attract custom and positive PR in spades, winning us (amongst others) a prestigious DBA Design Effectiveness Award in 2009 and the Grand Prix at The Drum Marketing Awards.
