The Hoods – Corporate Identity

Designing the identity for Nottingham’s
one and only basketball team was
always going to be an interesting affair. 


We worked with the client to create a
memorable, relevant name and logo
that would reflect Nottingham’s historic
associations and present-day culture
(as well as that of the sport itself).
With its unique, graffiti-come-medieval
typography, ‘The Hoods’ does just that
– as both a name and a logo. In keeping
with many of the most famous and
distinctive sports logos, the ‘H’ can be
used on its own as a subtle yet confident
device – perfect for branding items
such as baseball caps or T-shirts.

To say we and the Hoods coach were
delighted with the result would be an
understatement; indeed, so committed
is Lee to his teams and their future in
Nottingham that he’s had the Hoods
logo tattooed onto his arm. Don’t
believe us? Click on the video above
to see the proof.