The Project

Annual reports shouldn’t just be about publishing numbers. Our second annual report for the Association of Personal Injury Lawyers (APIL) demonstrates – literally and visually – the interconnectedness of 12 months’ hard work and the figures that come out of it.

An oversized A4, matt-coated format gives it great differentiation from 2011’s uncoated A5. Together with the injection of colour throughout, our design approach represents the mood and message within: positivity and optimism in spite of hard times.

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The Project

Photography, retouching, e-marketing, design and copywriting...

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The Project

Trent Bridge cricket ground is much more than a host for cricket matches. It’s a thriving, multi-faceted business – an important presence in the local community. To secure a busy, successful future for the ground, Trent Bridge needed the flexibility to adapt their brand for different events and with that, different audiences. Cue Purple Circle. It started with a visit to the ground, a fascinating chat with renowned cricket historian Peter Wynne-Thomas and a lot of research into Trent Bridge and cricket's long history.

The job as we saw it was to create a completely flexible identity that would position Trent Bridge as not just a world-class cricket ground, but also an ideal venue for all kinds of events - from music concerts to weddings. For us, the future of the brand relied on striking a balance between Trent Bridge's quirky British, historic charm and its very modern new outlook and architecture.

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The Project

Statsy documents have a rather snoozesome reputation. Paragraph after paragraph of analysis, punctuated by the odd chart, graph or pie chart – three pages in and your mind has usually wandered off to Sainsbury’s for tonight’s dinner.

Not so the Whiplash Report from the Association of Personal Injury Lawyers (APIL). Their fascinating findings on trends in whiplash compensation claims demanded a much more engaging approach, incorporating thoughtful, relevant illustrations to challenge the reader and hold their interest. So instead of a pie-chart, we used speedometer dials; and why not put a bar graph on the wonk? And make the bars seatbelts while you’re at it? Subtle line-drawn motifs create additional variety and harmonise the piece.

The client received this treatment with delight. The report is indisputably fascinating and articulately written: now it looks every bit as interesting as it is.

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The Project

Ahh! The joy of working on a bid project where attention to detail and craft combine to make a big impact. A few points of interest:

The title ‘MCC Pitch’ is foiled onto a white emboss pattern which mirrors the mowing pattern on the Lord’s pitch itself.

Orange and yellow?! Inspired by MCC's world-famous logo.

One of the Gleeds team is the Great, Great Grandson of legendary England batsman Arthur Shrewsbury - who, as you probably know, was Wisden Cricketer of the Year in 1890.

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The Project

It’s not the obvious choice for a wedding; but in actual fact, whether you’re a cricket fan or not, Trent Bridge is an amazing venue in which to tie the knot. There’s not one iota of cheesiness or corporateness about the place, which we reflected in a weddings pack unlike any other. Cleanly designed and printed on uncoated card, it features the quirky photography and copywriting style that we’ve used on other Trent Bridge pieces. And because the pack takes the format of loose-leaf inserts within an outer wallet, it’s beautifully cost-effective too – easily updatable for the client when things change, without the need for an entire brochure-reprint.

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The project

The previous BeWILDerwood website began life when the Norfolk based adventure park opened in 2007 and as we all know, online behaviour has changed dramatically since then.

BeWILDerwood customers are many times more likley to visit the website from an iPad or mobile device than the average and most are visitors to the region. The new site needed to reflect this demographic and create a web presence that was simple and fast to use, but still retained the traditional friendly face it's known for.

The result?

You can whizz all over the site faster, buy tickets much faster (without needing to print them out if you don't have a printer with you) and buy merchandise much, much faster.

And it's been a huge success according to BeWILDerwood Director Simon Egan when he said "Wow, the website looks mighty magnificent. In general – woaaaah !!!"

Enough said!

Click here to view the website.

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The Project

Our 2011 annual report design for Apil – the Association of Personal Injury Lawyers – features a clean, linear cover design based on their logo, and a super-efficient 16-page central accounts section to make the most of every scrap of stock. Inside, the layout and font selection lend a clean readability to an often-complex subject matter.

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The Project

A big welcome to Nottingham University’s 2012 freshers.
We’ve created a complete communications package consisting of:
– a 52-page pocket guide to all things Students’ Union and Nottingham – a welcome email – a massive events poster doubling as an information booklet – reskinning the students’ union website – designing and building a ‘welcome’ microsite for freshers – a campaign to encourage volunteering – menus and posters for the Mooch campus bar
The brand platform we’ve created will be active long after freshers’ fortnight is over. With WELCOME being the driving force for every single touch point, we’re helping to make sure students feel at home and listened to whenever they make contact with the Students’ Union – right up to graduation day!
Read the full article here →

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The Project

A showcase of the ECB's strategy to lay the foundations for the long term health of cricket.

As in many sports, it would be easy to just concentrate on headline-grabbing success at national level. However, there are many drivers to this which need careful planning: growth in participation, expansion of coaching, volunteers and facilities, the return of cricket to schools and the development of long-term sponsorship. As it says on the front cover - from playground to test arena.

The brochure features a white fabric cover with embroidered ECB logo and foiled text.

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