Our newest Purple Person, Amy, alerted me to the latest Coca Cola campaign today. How haven’t I experienced the happiness factory before? Probably because I’ve been knee deep in paint and wallpaper strippings for the last 4 months…but I won’t get started on that.
I don’t really need to say much about this do I? Other than, aren’t the simplest ideas always the best? (And when I say simple, I do of course mean the concept as opposed to the execution!). What are the chances the Copywriter/Art Director team working on this came up with the idea on the second day, knew they’d struck gold (because with ideas like this one, you just DO) then spent the rest of their week on the agency pool table, down the pub or both. The production team on the other hand…
