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Category Archives: Writing
Nottingham at MIPIM: dynamic presentation, dynamic city
We’ve just designed a digital presentation for Invest in Nottingham’s ‘Team Nottingham’ at the 2013 MIPIM – a yearly gathering of the world’s most influential property players, in Cannes. Share this:
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Boden: a brand that wears its values on its sleeve
When your business is represented only in the virtual worlds of catalogue, website and social media, you have to work particularly hard to create a warm, authentic customer journey. Boden does it with aplomb. Share this:
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A Christmas composition, by Purple Circle
Misrepresented all over the land Father Christmas felt it was time to rebrand Consistency and identity were all awry Including the name that folk know him by. Share this:
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A sneeky peek
Well, you asked to see more so here it is! The NCHA Annual Report comes, like Christmas, but once a year; and for us, it’s just as full of joy and treats! The brief is always creative and flexible, so it gives us an opportunity to show off all our talents – not just in [...]
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NCHA Annual Report 2010
Like a bunch of excitable children at Christmas (or designers on a Friday – take your pick), we’ve just ripped open the first box of NCHA Annual Reports. The theme this year has been as original and interesting as ever to work on. Written in-house, the report was given to us to bring to life [...]
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Posted in Annual reports, Graphic Design, In the studio, Writing
Tagged Annual Report, Nottingham Community Housing Association
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Karrimor brand guidelines
The Studio bods here at Purple Circle like a bit of an adventure – we count four bikes, a mountain board, wakeboard, skateboard and traction kite between us. What a treat, then, to produce a full set of brand guidelines for the Great British outdoor brand, Karrimor – part of the IBML Group. Share this:
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Beautiful copywriting from Paperchase
If anyone ever asks you what the point of copywriting is, show them this latest branding by Paperchase. At its best, a simple headline will make you look, make you double-take and then make you smile. What better way to endear an audience to your brand? Especially when you can assume that audience value paper, [...]
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The proof that proofreading pays
Ok, that’s it. I’ve been blogging on branding, advertising and communication for a year and a half…and so far I’ve suppressed the rage. But now I really need to let rip. Bad grammar damages brands! Share this:
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Why you should never self-vet your ideas
Every creative team works differently in the conceptualisation stage of an ad campaign. Team brainstorming, individual head-scratching in front of an unyielding computer or an abyss of blank A3, or a drawn-out ‘working lunch’ in an ‘inspirational’ setting. Otherwise known as the pub. However or wherever it happens though, there’s generally a natural process of [...]
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I’m lovin’ the copywriting
Back at the tender age of 18, if you’d have told me that one day I’d be writing a blog praising McDonalds, I’d have laughed. Actually, I’d probably have cried, assuming that if this were the case, I must be destined to fail my degree and remain trapped forever in my student job on the [...]
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