Travel Masters

These products are aimed at busy people usually at airports. So we specified maximum product visibility and clear descriptors with 2 levels of detail.
The original range had 53 pack sizes holding 72 products and we distilled this down to 9 pack sizes across 45 products. The shape of the pack reflects the new logo and all packs will both hang and stand. The Travel Masters logo is embossed on the base to reinforce the name.

Sales increased by 17% despite the range being made 37% smaller.