Speedo Beach

The briefs for Speedo have been very wide reaching. Projects range from launching the new updated identity to the 100+ countries they deal with at their Annual Conferences to all the consumer POS for the UK and international stores.

With a world class brand that has won more Olympic golds than any other in the pool, you have to tread very carefully with the branding and work very closely with the internal team at Pentland.

Over a number of years, we took them to the high performance beach sector and into their own retail outlets. We helped them sell to the trade and launch to the staff. Between us we helped keep Speedo in their position as Born in the water and winners throughout.