Foxhills Health Spa

Foxhills is a plush Surrey members’ club, hotel and golfer’s paradise which decided to add a £5.4m health spa to its impressive list of member privileges. In a departure from the hackneyed “cucumbers-over-the-eyes” photographic approach adopted by many spas, we created an endearing brochure that reflects Foxhills’ quirky Englishness. It harks back to the good old days, when shiny, innocent girls and boys frolicked about in the name of wellness. No lunch-hour liposuction or botox needles in sight – just good clean fitness fun.

We carried the theme through to the pool area itself, where a huge 1950s seaside print (from the brochure) adorns an entire wall at the end of the room. Sophisticated, nostalgic and distinctively Foxhills.